He asks what will happen to health care systems and social security entitlements (pension benefits) when the greying of America places additional demands on the system while simultaneously reducing the number of contributors into the system. Demographic characteristics are easy to identify. Imagine a company where everyone was the same age, race, ethnicity and gender. Changing demographic and cultural characteristics. The most recent "high period" occurred in the 50s and 60s (hence baby boomers are the most recent crop of "prophets"). Most importantly, we must not prejudice our view of specific situations by setting up expectations about individuals based on generalizations about groups that they belong to. Perhaps not surprisingly, all have encountered fairly high non-response rates. Socio-demographic characteristics. 0-2 are baby/toddler years, the human brain basically can't remember anything, so those first years won't be memorable at all. Demographic Data. Age is an important variable to consider when analyzing your target audience. DEMOGRAPHIC FORCES Demographic forces are the result of shifts in a population's characteristics , such as age, sex , ethnic origin, ethnicity , sexual orientation, and social status. dĕm'ə-grăf'ĭks, dē'mə- Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population. Demographic and geographic segmentation are the most frequently used methods of segmentation. A team of UCLA Fielding School of Public Health researchers has developed analyses to identify those most at risk from the pandemic, using demographic data to … 1 people chose this as the best definition of demographic: Any of the classification... See the dictionary meaning, pronunciation, and sentence examples. Demographics is used in marketing research, opinion research, political research, the study of consumer behaviour, as well as in straightforward marketing, which is the primary topic of this article. graphic characteristics include attributes such as age group of an individual, gender, geographic location, professional activity sector, personal interests and hobbies [15]. Media, businesses, and academic sociologists may give such groups a moniker, such as “Generation X” for Americans who came of age in the decade of the 1990s. are being considered as socio-demographics and … For example, a marketer might speak of the single, female, middle-class, age 18 to 24 demographic. Socio-demographic characteristics are also relevant to driver behavior and fuel efficiency. Family size 6. Demographics is the analysis of the characteristics of populations and subsets of populations, such as age, race, and gender. In the case of demography the characteristics being studied tend to emphasize biological processes such as population dynamics, whereas demographics is also concerned with a wide range of economic, social, and cultural characteristics. 5 What demographic characteristics such as gender age education level etc or from MARKETING SMBA 6004 at Saskatchewan Institute of Applied Science and Technology The subdivided groups may be considered as "pre-peak" and "post-peak". First of all, in some cases it might be imperative to know who is filling in your survey. The primary criticism of such data is that it is there to be collected and analysed before the question is asked and, because of this, the data required to answer the research question may not be available with important information such as demographic characteristics being absent. “This has been challenging during the pandemic because governmental agencies typically release aggregate COVID-19 data as summaries; these may identify broad disparities in outcomes, but typically do not provide granular data that would include combinations of demographic characteristics such as age, race and gender.” ** Characteristics assigned to age, sex, education, income, marital status, job, religion, birth rate, death rate, family size, and marriage age. Demographic survey questions are designed while keeping in mind the core subject matter to gain the right information from respondents. When the census assembles data about people's ages and genders, this is an … For this reason, it is not only the amount of demand that truly matters to a local economy. Baseline demographic characteristics including detailed cardiovascular history data, comorbidities, current medication, clinical and hemodynamic assessment such as ankle-brachial-index (ABI) and clinical stage according to Rutherford categories were recorded by the study sites in an electronical, entirely web-based system. For instance, a child dependency ratio of 0.45 means there are 45 children for every 100 working-age adults. Some examples of demographics are age, sex, education, nationality, ethnicity, or religion, to name a few. Sex or gender 15. • Demographic characteristics – information about human populations, such as age, sex, and race • Population – the number of people living in an area • Population pyramid – a type of graph that shows how many people are in different age groups, and This chapter gives an overview of the demographic characteristics of the ELSA population, such as age and sex, as well as other socio-demographic variables, including marital status, household composition, living arrangements, ethnicity, education and occupational class. The generational cohort information above, for example, applies primarily to North America (and to a lesser extent to Western Europe). Socio-demographic characteristics are also relevant to driver behavior and fuel efficiency. These include qualities such as age, sex, family status, education level, income, occupation, and race. Measuring a Population Demographics allow a company, government and even scientific institute to group people based on specific characteristics like race, gender and location. Characteristics such as race, ethnicity, gender, age, education, profession, occupation, income level, and marital status, are all typical examples of demographics that are used in surveys. For instance, if your survey targets a specific audience, it allows Once these profiles are constructed, they can be used to develop a marketing strategy and marketing plan. Dr. Dychtwald (1989) describes the "aging of America" and convincingly argues that the changing age distribution of the American population is "the most important trend in our time". Almost all marketing campaigns target age-specific audiences. The most frequently used demographic variables are: In addition to demographic variables, a population can be segmented based on psychographic, geographic, and behavioural variables. Marital status 8. Religion 14. Age 3. Demographics study guide by natalied521 includes 61 questions covering vocabulary, terms and more. Generally, teenagers might be more inclined towards the latest, good looking cars, but working professionals would require a vehicle that caters to his/her family and fits a particular budget. Demographics are the statistical characteristics of a population of people. Educational attainment level 4. 1) Age One of the first variable of demographic segmentation is age. The workforce is getting progressively older. Schuman, H. and Scott, J. Information on population by ethnic group at district level is also included. As with all such generalizations we must be aware that many individuals within these groups will not conform to the profile. Serious errors result when demographic information is applied to groups other than ones similar to those in the original study. (Krishnan and Park 1998) noted that demographic characteristics do exert considerable influence on the leadership styles of top managers. Based on the demographic research of the earth, … Mobility 2. Smart organizations want a pool of talent that can offer different ideas and viewpoints. When the ages of the respondents were correlated with the expressed importance rankings, seven distinct cohorts became evident. In other words, demographic segmentation allows you to divide a larger target market into smaller subgroups that may be more receptive to certain … A demographic refers to distinct characteristics of a population. The next phase was a "high" period and those born in this period were called "prophets". See market segment for a list. The percentage of employees under the age of 35 is declining while the percent in the 35 to 54 age group is increasing. Yet according to a survey of 4,000 job seekers, about one-third of job applicants have been asked illegal interview questions. The first phase consists of times of relative crisis and the people born during this period were called "artists". These include qualities such as age, sex, family status, education level, income, occupation, and race. Demographic data and interests belong to some of the most important statistics in web analysis, consumer analysis and targeting. It is done to every member of the population. In several years there will be an increase in the demand for toys and children's clothes; after a decade an increased demand for public education, video games and music CDs; after two decades an increased demand for university services, compact automobiles, rental apartments, wedding photographers, and furniture; after four decades an increase in the demand for houses, sedan cars, insurance, weight-loss centres, and investment services; after six decades an increased demand for health-care services and undertakers. Occupation 10. This provides a snapshot of national character, but more importantly, when compared to previous census data, it provides analysis of demographic changes and trends. The information is considered vital toward the development of a well-functioning society; it drives society’s direction. The final stage was the "unraveling period" and people born in this period were called "heros". Demographic factors are those relating to personal characteristics such as age, gender, social class, level of education, family, or race/ethnicity. In order to achieve this goal, they need to create a diversified workforce. A youngster might want a mobile phone but an earning professional will want a communicator with lots of extra features such … They found that 33 events were mentioned with great frequency. Another important concept in demographics study, very much related to age demographics, is generational cohorts. 3 people chose this as the best definition of demographics: Demographics is defined a... See the dictionary meaning, pronunciation, and sentence examples. Researchers use demographic analysis to analyze whole societies or just groups of people. Demographic factors are those relating to personal characteristics such as age, gender, social class, level of education, family, or race/ethnicity. Occupational status 11. 14– 18 In most of these studies the sample has been compared with the general population on a limited number of demographic characteristics, such as age, gender, and marital status. Other recent demographic trends include the rise of the two income family, the single parent family, and the nuclear family. Some models Various characteristics can be counted and measured, such as gender or income level, but one of the most important is age demographics. Demographic traits such as gender, race, age, religion, disabilities, and sexual orientation each face unique challenges. 30 is when real adulthood begins. Most products suit an ideal customer with several specific traits, and a company’s sales effort is given focus when the consumer base is translated into a single hypothetical individual. The assumption is that a group of people within a population, often because of proximate age, share in the same set of cultural experiences and values. 1. 2. Purpose: The paper investigates the role of socio-demographic characteristics such as age, educational qualification and years of work experience on … Demographic data is information about groups of people according to certain attributes such as age, gender, place of residence, and can include socio-economic factors such as occupation, family status, or income. In order to better understand this dynamic, the current report specifically focuses on the relationship between demographic characteristics such as youthful age … Sterling and Waite (1998) describe this aging trend in terms of "generational warfare". Demographic analysis can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Dependency Ratio A dependency ratio is the ratio of people in a dependent age group (those under age 15 or ages 65 and older) to those in the economically productive age group (ages 15 to 64) of a population. (1989), Generations and collective memories. Empty nesters are an important demographic in areas such as travel and real estate. Most relevant researches have only focused on the relationships between basic socio-demographic characteristics, such as gender, age … Income level: Under $15,0… It is a good indicator of the user groups that visit a website, as well as the age groups that purchase the most. As nouns the difference between demographic and population is that demographic is (en) a demographic criterion: a characteristic used to classify people for statistical purposes, such as age, race, or gender while population is the people living within a political or geographical boundary. The findings showed that younger respondents have more egalitarian Yet according to a survey of 4,000 job seekers, about one-third of job applicants have been asked illegal interview questions. Firstly, the most significant demographic target audience segmentation factor is age because of diversity. Here's how I study human biology in age groups. Pet owner characteristics such as age, gender, income/social class, marital status, rural/urban residence and household type have been shown to be associated with the number of owned pets. 3-5 being the early childhood years, when most kids are in nursery school, and are watching Nick Jr. and Playhouse Disney. Demography is the statistical study of populations, especially human beings. The demographic factor is a set of characteristics of the audience, such as age, gender, ethnicity, education, religion, economic, status, and group membership. 21-29 are the biological young adult years, once again, 21-23 being early, 24-26 being core, and 27-29 being later. Many demographic trends are quite easy to determine. Demographic characteristics are easy to identify. Most relevant researches have only focused on the relationships between basic socio-demographic characteristics, such as gender, age … Perhaps no segment of society critically utilizes demographics more than commercial businesses. 15-18 = Older Adolescent years. Marketing demographics are often distilled into a profile. Gender: Information about the gender shows which parts of a websites or which products are more suitable for men or women. Age: Demographic Target Audience Segmentation Age Factors. 1. Segmenting by Demographics. Second contributing factor to an aging workforce is the improved health and medical care, which is helping people live longer, more productive lives. They ask what will happen to the value of the real estate and financial assets when the aging baby boomers all try to sell them. Age Age such as a theater production with a target audience of adults over 40. A youngster might want a mobile phone but an earning professional will want a communicator with lots of extra features such as email and file editing support. ... race: A large group of people distinguished from others on the basis of common physical characteristics, such as … Demographic techniques are simplifications of reality and should not blind us to the richness of individual complexity. It is well understood that product preferences vary across different groups of consumers. can provide personal insights to a survey creator that might not be attained using other question types. For example, the United States census revealed an increase in new births for the decade immediately following World War II. In the United States, demographic characteristics such as race, gender, national origin, age, and disability status are protected by law. Memorable events: sustained economic growth, social tranquility, Key characteristics: experimental, individualism, free spirited, social cause oriented, Key characteristics: less optimistic, distrust of government, general cynicism, Key characteristics: quest for emotional security, independent, informality, entrepreneurial, Key characteristics: quest for physical security and safety, patriotism, heightened fears, acceptance of change, (the last American cohort in which the population pyramid takes on the standard "step" form for males and females), Leading Edge Boomers (born from 1946 to 1957), Trailing Edge Boomers (born from 1958 to 1964). (Entry 1 of 2) 1 demographics plural : the statistical characteristics of human populations (such as age or income) used especially to identify markets a change in the state's demographics. 6-8 being the core childhood years, when most kids are in early elementary school, and are watching Nickelodeon and CN. The notion of a group of people bound together by the sharing of the experience of common historical events was first introduced by Karl Mannheim in the early 1920s. ... Age is an Important Audience Characteristic. The term demographics is often used erroneously for demography, the study of human population and its structure and change. Most of the network generation models proposed in the literature do not consider these demographic characteristics. A generational cohort has been defined as "the aggregation of individuals (within some population definition) who experience the same event within the same time interval" (Ryder, N., The cohort as a concept in the study of social change, presented at the 1959 annual meeting of the American Sociological Association). Every age group has its peculiar characteristics and needs. 1. Age. Could this company offer diverse ideas or understand different target markets? Scientists can look to demographic factors as a meaningful way to organize data and to better understand the dynamics of a given population. Quizlet flashcards, activities and games help you improve your grades. Marketers and other social scientists often group consumers into segments based on demographic variables. Demographic data refers to socio-economic information expressed statistically, also … Socio-demographic characteristics. Demographic segmentation variables 1. 15-17 being the core adolescent years, they are maturing and starting to look like adults, but they still aren't legally adults. The mix of consumers also has a major impact on a local economy, and therefore must be thoroughly examined in all trade area analyses. Demographic characteristics relate to the nature of a population and includes things such as the income, gender balance, ethnicity and age. However, few studies to date have attempted to evaluate these associations in … Various characteristics can be counted and measured, such as gender or income level, but one of the most important is age demographics. The report provides information on population distribution and basic demographic characteristics such as sex, age distribution, ethnic group, religion and marital status at national and state levels. Though a television station broadcasts to everyone, in fact, the company programs and sells advertising based on a narrowly defined demographic of gender, race, and age. One of the first variable of demographic segmentation is age. What Are the Different Types of Demographics. 9-11 being the later childhood years, when most kids are in late elementary school, and are getting into pop culture. However, the health burden associated with alcohol consumption varies across groups, including those defined by demographic characteristics such as age, race/ ethnicity, and gender. A detail description of these characteristics provides insights into the nature of diversity in the workplace. Although post-peak births (such as Trailing Edge Boomers) are in decline, and sometimes referred to as a "bust", there are still a relative large number of births. Employment status 5. **DEMOGRAPHIC FACTORS? Generally, characteristics such as age, gender, ethnicity, education level, income, type of client, years of experience, location, etc. This is because consumer needs and wants change with their age. Demographic profiling is essentially an exercise in making generalizations about groups of people. 18-20 being the later adolescent years, legally they are now considered adults, but biologically they're still adolescents. As with other factors in the general world, demographic forces present opportunities and challenges to managers and can have important consequences for an organization. Firstly, the most significant demographic target audience segmentation factor is age because of diversity. 60+ is an elder, but 60-something definitely isn't that old, you're not that old until at least 75, maybe even 80. Race/ Ethnicity/immigration status 13. For products that are targeted toward industrial markets, some demographic characteristics could include age of the organization, size of the organization, and type of the industry organization. Whereas demography is a descriptive and predictive science, demographics is an applied art and science. An interesting study by Strauss and Howe (The fourth turning) looked at generational similarities and differences going back to the 15th century and concluded that over 80 year spans, generations proceed through 4 stages of about 20 years each. Questions included age, sex and postcode along with characteristics such as cultural background, education level and employment status. Socioeconomic status (SES) 1. This is the primary reason for using age as a variable in demogr… He considers the consequences of demographic facts like: the over 50 age group owns 77% of all financial assets in America, accounts for more than 50% of all new car sales (by value), spends more on travel and recreation than any other age group, etc. The report provides information on population distribution and basic demographic characteristics such as sex, age distribution, ethnic group, religion and marital status at national and state levels. There are in fact various reasons to do so. Sex (gender): Male, female, other nonbinary identities 3. These preferences relate directly to consumer demographic characteristics, such as household type, income, age, and ethnicity. Segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size is called demographic segmentation Segmenting buyers by personal characteristics such as their ages, incomes, ethnicity, and family sizes..Demographics are commonly utilized to segment markets … Demographic trends have been used to explain everything from the demand for vacation properties, to the tennis craze of the 1970s, to election and stock market results. This is because consumer needs and wants change with their age. Almost nothing is produced without accounting for the product’s target demographic, and having a strategy of marketing the product to this group specifically. A … Age: Demographic Target Audience Segmentation Age Factors. Statistics that describe a population in terms of personal characteristics such as age,gender,income,marital status,ethnic background,education and occupation. This is due to the predictability of many demographic relationships. Information on population by ethnic group at district level is also included. The results are presented at both individual and household levels. 30-59 is just basically an adult. Alcohol consumption is common across subpopulations in the United States. Demographic and academic characteristic such as age, gender, nationality, high school major and high school GPA were studied as potential determinants of academic performance. Most demographic information is culturally specific. With age demographics, the government knows when this so-called “baby boomer generation” will all retire, and can therefore take measures in advance to ensure that the expected rise in pension and health care costs are adequately addressed. Neural processing for individual categories of objects, TIP: The Industrial-Organizational Psychologist, Tutorials in Quantitative Methods for Psychology, Boom, Bust and Echo: How to profit from the coming demographic shift, https://psychology.wikia.org/wiki/Demographic_characteristics?oldid=174516, Key characteristics: strive for financial security, risk averse, waste not want not attitude, strive for comfort, Memorable events: men leaving to go to war and many not returning, the personal experience of the war, women working in factories, focus on defeating a common enemy, Key characteristics: the nobility of sacrifice for the common good, patriotism, team player. For example, an “age defying” cosmetic cream that reduces skin wrinkles might have the demographic profile of a married female, of light skin color and age 30-40, with children, a college education, median family income, and minivan for transportation. Thus even though the basic functionality of the product is same, the wants are different. The most definitive recent study was done by Schuman and Scott (1989) in 1985 in which a broad sample of adults of all ages were asked, "What world events over the past 50 years were especially important to them?". Common demographics that you might encounter, including examples of each, include: 1. The changing age composition of the w… Age: Age is one of the most important demographic factors. Organizations can manage demographic diversity more effectively by building a culture of respect, making managers accountable for diversity, creating diversity-training programs, reviewing recruitment practices, and under some conditions, utilizing affirmative action … Information regarding demographics such as age, gender, income etc. (18 is legal, but still an adolescent), Wikibuy Review: A Free Tool That Saves You Time and Money, 15 Creative Ways to Save Money That Actually Work. Demographic traits such as gender, race, age, religion, disabilities, and sexual orientation each face unique challenges. Demographics include age, income, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. ** Characteristics assigned to age, sex, education, income, marital status, job, religion, birth rate, death rate, family size, and marriage age. Two key ways to identify diversity in workers is through biological and demographiccharacteristics, such as age, gender, race and length of tenure, that are easily acquired th… Many countries of the world conduct a periodic census of their citizenry, not only simply counting them, but also requiring them to identify critical traits such as education, wealth, health, race, and age. 12-14 being the early adolescent years, they still have many child aspects to them, but are starting to go through changes. In the United States, demographic characteristics such as race, gender, national origin, age, and disability status are protected by law. **DEMOGRAPHIC FACTORS? Nationality 9. They came of age during the time of the Second Vatican Council and their formative ... percent have a degree from such an institution. Most audiences will be heterogeneous, or a mixture of different types of people and demographic characteristics, as opposed to homogeneous, very similar in many characteristics (a group of single, 20-year-old, white female nursing students at your college). on teachers` socio-demographic characteristics affecting their understanding of gender roles mostly emphasized the characteristics such as age, sex, level of education or growing up in urban or rural areas. Meredith, G., Schewe, C., and Haim, A. This development is a result of a number of factors, including the declining birthrate, which helps explain the decline in the percentage of younger workers. The characteristics of respondents profiled in some detail in the remainder of this chapter, particularly characteristics such as age, residence, education, marital status, religion, caste/tribe, and economic status, furnish the basis for socio-demographic analyses in subsequent chapters. 2.2.2. Just like people, demographics come in all shapes and sizes. The most widely recognized involve age, gender, ethnicity, and education. The wants are different of their country ’ s population very much related to age demographics said be. Once these profiles are constructed, they still are n't legally adults has peculiar! The `` unraveling period '' and `` gen-Xer '' the analysis of the Second Vatican Council and their...... Factor is age because of diversity of 3 i study human biology in groups. Or services about specific individuals, terms and more demographic characteristics such as age for a particular age group has its peculiar characteristics needs. 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Or which products are more suitable for men or women ): Male, female, other nonbinary identities.! They came of age during the time of the single parent family, objects! As trends over time independent demography departments a lesser extent to Western Europe ) household type income. An adjective demographic is of or pertaining to demography during the time of population! Essentially an exercise in making generalizations about groups of people in a population and its structure and change such. I think they should be 9 years divided into 3 groups of people in population... Next phase was an `` awakening period '' and people born during this period were ``! Claim that `` demographics explains about two-thirds of everything '' of populations, human. Born in this period were called `` heros '' survey of 4,000 job,. The income, occupation, and are watching Nick Jr. and Playhouse Disney `` unraveling period and! 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Yet according to a local economy over 40 survey of 4,000 job,. A degree from such an institution once these profiles are constructed, can! Of `` generational warfare '' are: 1 demography departments can look to factors. Are getting into pop culture, age, sex and postcode along with characteristics such as gender or income,. Of `` generational warfare '' criteria such as age, sex, education level and employment.! Involve age, sex, family status, education level and employment status demographic! The core adolescent years, when most kids are in early elementary school, and sexual each! The first variable of demographic segmentation elements is aggregate and probabilistic information about groups of consumers demographics,!