Lecture 10-sales promotion 1. As we noted above, promotion techniques can be used to achieve other objectives such as building brand loyalty or creating product awareness. The dealers are also given detailed information about the process of manufacture so that they can answer customer queries more efficiently. Sales broker, seller agency, seller agent, seller representative: This is a traditional role where the salesman represents a person or company on the selling end of a deal. Magazines and/or Newspapers. These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. You have to be able to get the word out to the public about what your business is and what it offers. Sales managers aim to implement various sales strategies and management techniques in order to facilitate improved profits and increased sales volume. Describe briefly various methods of sales promotion tools. ... their sales promotion method may also differ from that of consumer products. Advertising is defined as any form of paid communication or promotion for product, service and idea. From major pros, it is worth noting the possibility to increase customer’s awareness and loyalty to your store as well as boost its sales and the overall visibility of a brand. They are trained for arranging sales talk, sales approach and methods of meeting customers’ objections. Analyze your business, audience, choose a sales strategy and come up with a creative campaign that looks great and appeals to humans of the 21st century, that is people bombarded with promotional information. TYPES OF ADVERTISING – MASS MEDIA. Types of Sales Promotion Strategies. In contrast, non-pricing methods can bring a long-lasting positive effect. Narrow margins require you to sell a higher volume of goods to generate strong profits. Promotion looks to communicate the company’s message across to the consumer. Tea was introduced in the subcontinent by giving free packets to the people. Advertising is just one method of marketing communications, which is the umbrella for many methods. Consumer Sales Promotion in India – Methods, Tools and Techniques Article shared by Sales promotion is required to motivate three parties – the consumers (“pull strategy”), the distributors (“push strategy”), and the sales force of marketer as well as the distributor to push the products. The four main tools of promotion are advertising, sales promotion, public relation and direct marketing. Coupons. Promotion Methods in Consumer Sales. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. Sales Promotion Strategies. There’s still ample opportunity to drive growth from customer expansion opportunities like renewals and upsells. One of the most common ways to push a product to a customer is through sales promotions and using the various types of sales promotions.However, if the product is being sold through a channel of dealers and retailers, then the company needs to empower this channel. The chief advantages of this method is that the sales manuals serve as ready reference material for the salesmen at work. Sales promotion strategies can be divided into three broad types. Personal Selling. This technique of sales promotion may help you to get better results in the market for a longer period of time, and infect it is a great way to introduce new products in the market. Outdoor Ads. Radio. See which sales promotion method works best for your brand and your customers. Advertising. One should say that these methods are effective only in the short run. Quick take: Sales promotions can do wonders of your top line revenue, but running them successfully isn’t just about putting up a SALE sign in your shop. A) Consumer-Oriented Sales Promotion. Consequently, a marketer’s promotional toolbox contains a large variety of consumer promotions. Consumer sales promotions are discounts and incentives offered to consumers as an inducement to get them to buy. The sale of a product depends on the selling of a product. Explain any four methods of sales promotion.' Sales promotion methods are typically more effective when used as part of a total communications program. These tools are unique in their way and directed differently to these three groups. The intention is to increase sales, make a large customer base, encourage trial, encourage repeat purchases to stimulate consumers' purchase. Techniques of sales promotion 1 ... Consumer Promotion The consumer or user promotion techniques are the various devices directly used to motivate and stimulate the consumer towards larger purchases. Here are three research-backed sales techniques for selling to your existing customers. While discounts may improve volume, they narrow profit margins. Sales Promotion is a very important promotion technique that can be used efficiently to increase the sales and eventually profits of the company (Weerathunga and Pathmini, 2015). The two major target groups towards whom the sales promotion methods are directed are consumers and traders. Many small businesses come up with a fabulous business idea but then fail to market it successfully. The sales promotion department arranges to train dealers about the various aspects of sales. Rebates. and find homework help for other Business questions at eNotes Search this site Go Television and/or Movies. In the first part of our article on efficient promotion methods, we discussed the price-based tactics of sales promotions. Marketing is the process of getting your business noticed by the people who need or want your products or services. Consumer Sales Promotion Methods. Sales Promotion – Major Decisions. A variety of activities comprise the total promotion strategy. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. Introduction of the Study The main aim of this research is to understand impact of sales promotion on consumer’s buying behaviour. Using the right type of promotional strategy can make a big difference in the amount of success that you are able to achieve. Loyalty Incentives. These are known as tools or techniques or methods of sales promotion. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. It consists of mostly collection of those short-term incentive tools, which are designed to stimulate purchase of a particular product or service. Business Directories. Sales promotion: definition. You can never get success in the market until you do not understand your audience and still if you do not put the sales promotion strategy, you can’t get success in the market. 14. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. The sale isn’t over just because your prospect becomes a customer. Major Sales Promotion Techniques Companies use various sales promotion techniques to promote their products. However, the main pros and cons are generally the same as for other methods described above. The business of tourism is unlike any other since the product being sold is a location and the experience it offers. 24.4 Tools of Sales Promotion To increase the sale of any product manufactures or producers adopt different measures like sample, gift, bonus, and many more. Sales Promotion“A direct inducement that offers an extravalue or incentive for the product to the salesforce, distributors, or the ultimate consumerwith the primary objective of … Establishing the Sales-Promotion Objectives: Meaning and Definitions of Sales Promotion: Sales promotion is said to be a key ingredient in the international marketing campaign. Sales Promotion Dr. George BelchSan Diego State University 2. How to Sell to Existing Customers: Sales Techniques to Expand Value. Sales Promotion in International Marketing! The types of sales promotion techniques used by the company depend upon the sales promotion objectives set by the company. You need to get out there and spread the word about your products or services to the right people to build your customer base. Developing a promotional strategy is an essential part of marketing your business. Let us know more about some of the commonly used tools of sales promotion. Sales Promotion in Tourism: Its Objectives and Methods. 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